What's in a Name?
For decades, Taylor Publishing has shared a unique relationship with the L.G. Balfour Company from coast to coast. Balfour started in 1913, while TPC came into existence in 1939. Both have worked in parallel in schools for over 70 years, always sharing a common engagement, but never formally being married. The companies have now become a “couple” and will carry the Balfour name in the new brand. They were both brought under one roof by the American Achievement Corporation in Austin a few years back. Now, they will both operate as one brand with Balfour name carrying a new, flagship logo simply due to the fact that they have had a longer history of servicing schools. What does this mean to you?
Strength comes in blending. Just as in any marriage, both parties bring distinctive attributes to the union that makes the couple greater than the sum of its parts. The only thing that will change is greatly enhanced technology, communication tools and product resources that will come as a result of the combining of the assets of both companies. Along with the Taylor name, I have long relied on my own name to, hopefully, bring confidence, knowledge and excellence to your yearbook experience. That will not change going forward. If anything, I will be strengthened in my capabilities to help you and your students reach your goals.
I liken this to when I married Jim Macy. I wanted to retain Meskiel in order that my name would still match that of my three children and I wanted people to be correct when they introduced me and couldn’t remember my new name. Despite the hyphenation, I was still me. Likewise now I remain who and what I am to you regardless of the brand that may be attached to the product. I embrace this brand change for the benefits that you and I both will see come our way in the very near future.
I look forward to serving you several more years in the school yearbook business.
Marcia Meskiel-Macy – Sales Representative
The Balfour-Taylor Company
